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Big data: profitable projects over big projects

François Vaillant

To get best value from exogenous data, look no further than Analytics as a Service
Paradox: all the communication singing the praises of big data projects has done nothing to clear up the doubts that operations staff harbor in their daily activities. They are still trying to determine how such projects will benefit the business. The good news is that the hype is starting to fizzle out, leaving behind projects that may be less spectacular, but which are tangible and profitable.