Klepierre Builds a Retail Data Hub to Improve Mall Traffic

Klepierre Builds a Retail Data Hub to Improve Mall Traffic

Elise Masurel, Marketing, Innovation and Digital director at Klepierre, told Business Immo about why and how the European expert of shopping malls gambles on data to better understand and maximize the impact of its drive-to-store actions, together with the brands. 

Leveraging the ForePaaS platform, Klepierre worked on the integration, aggregation, and visualization of different types of data, and see in almost real-time the effect of a given marketing operation on profitability. 

In the longer term, the goal is to exchange more data with retailers to strengthen the relationship and build together a true data hub for better retail performance.

Read the article (in French) to learn more about marketing investments monitoring in the retail industry.