Leveraging data to accelerate energy players transformation
François Vaillant, ForePaaS Chief Customer Officer and co-founder shared his thoughts on how to leverage and turn data into value for sustainable transformation in the energy sector. Article in... Read more
Unless you spent the last 10 years in a cave, you must have heard abundant stories about IA, Machine Learning and Data Science! A large number of highly skilled...
"We have to become a data hub dedicated to our retailers"
Elise Masurel, Marketing, Innovation and Digital director at Klepierre, told Business Immo about why and how the European expert of shopping malls gambles on data to better understand and maximize the... Read more
Klepierre leverages ForePaaS technology to manage marketing efforts
Klepierre, a major European player in shopping malls management, chose ForePaaS to simplify and accelerate data analytics coming from commercial, advertising or marketing campaigns. As they work as a... Read more
Klepierre, a major European player in shopping malls management, chose ForePaaS to simplify and accelerate data analytics coming from commercial, advertising or marketing campaigns. As they work as a “business partner” with shops established in their malls, they have every interest to make those efforts as efficient as possible.
The objective? Measure the efficiency of promotional operations to optimize cost-effectiveness.
This ambition required to aggregate data from multiple sources, and implied to structure and share results with different stakeholders across and outside the organization.
Discover the article (in French) and the feedbacks from Elise Masurel, Marketing, Digital, and Innovation director at Klepierre.
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