Unless you spent the last 10 years in a cave, you must have heard abundant stories about IA, Machine Learning and Data Science! A large number of highly skilled...
"We have to become a data hub dedicated to our retailers"
Elise Masurel, Marketing, Innovation and Digital director at Klepierre, told Business Immo about why and how the European expert of shopping malls gambles on data to better understand and maximize the... Read more
Klepierre leverages ForePaaS technology to manage marketing efforts
Klepierre, a major European player in shopping malls management, chose ForePaaS to simplify and accelerate data analytics coming from commercial, advertising or marketing campaigns. As they work as a... Read more
Elise Masurel, Marketing, Innovation and Digital director at Klepierre, told Business Immo about why and how the European expert of shopping malls gambles on data to better understand and maximize the impact of its drive-to-store actions, together with the brands.
Leveraging the ForePaaS platform, Klepierre worked on the integration, aggregation, and visualization of different types of data, and see in almost real-time the effect of a given marketing operation on profitability.
In the longer term, the goal is to exchange more data with retailers to strengthen the relationship and build together a true data hub for better retail performance.
Read the article (in French) to learn more about marketing investments monitoring in the retail industry.