Why organizations should consider a multi-cloud strategy for their AI/ ML projects and how to make it happen
As organizations migrate their Artificial Intelligence (AI) solutions to the cloud, others...
The partnership will enable ForePaaS to benefit from a wide range of marketing programs and leverage Snowflake’s large global market sales channels.
ForePaaS end-users have already been able to choose...
Elise Masurel, Marketing, Innovation and Digital director at Klepierre, told Business Immo about why and how the European expert of shopping malls gambles on data to better understand and maximize the impact of its drive-to-store actions, together with the brands.
Leveraging the ForePaaS platform, Klepierre worked on the integration, aggregation, and visualization of different types of data, and see in almost real-time the effect of a given marketing operation on profitability.
In the longer term, the goal is to exchange more data with retailers to strengthen the relationship and build together a true data hub for better retail performance.
Read the article (in French) to learn more about marketing investments monitoring in the retail industry.