How Klepierre built a retail data hub with ForePaaS to improve drive-to-mall KPIs

Data

Feature Engineering, the not-so-secret sauce of data scientists

Abdel Kander November 29, 2019

Speaking at a conference in New York earlier this year, Richard Pook, an executive search consultant at Dore Partnership, explained "the only data scientists who can demand the really big...

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Leveraging data to accelerate energy players transformation

François Vaillant November 13, 2019

François Vaillant, ForePaaS Chief Customer Officer and co-founder shared his thoughts on how to leverage and turn data into value for sustainable transformation in the energy sector. Article in... Read more

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Unless you spent the last 10 years in a cave, you must have heard abundant stories about IA, Machine Learning and Data Science! A large number of highly skilled...

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"We have to become a data hub dedicated to our retailers"

Business Immo September 5, 2019

Elise Masurel, Marketing, Innovation and Digital director at Klepierre, told Business Immo about why and how the European expert of shopping malls gambles on data to better understand and maximize the... Read more

Business

Klepierre leverages ForePaaS technology to manage marketing efforts

CIO Online September 2, 2019

Klepierre, a major European player in shopping malls management, chose ForePaaS to simplify and accelerate data analytics coming from commercial, advertising or marketing campaigns. As they work as a... Read more

Tech

Sovereign cloud: a way to drive trust in cloud computing

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Public authorities and companies own a treasure, which is now digital. There is a growing awareness but taking action to ensure actual data sovereignty is still tough, especially for...

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“We have to become a data hub dedicated to our retailers”

Business Immo September 5, 2019

Leveraging the ForePaaS platform, Klepierre worked on the integration, aggregation, and visualization of different types of data, and see in almost real-time the effect of a given marketing operation on profitability.

In the longer term, the goal is to exchange more data with retailers to strengthen the relationship and build together a true data hub for better retail performance.

Read the article (in French) to learn more about marketing investments monitoring in the retail industry.