How Klepierre built a retail data hub with ForePaaS to improve drive-to-mall KPIs

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Abdel Kander February 25, 2020

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Pros and cons of powering your data pipeline with CSV files

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Invented or at least encountered as early as 1972 (according to Wikipedia) CSV or Comma Separated Values files format still remains an important part of data integration. Because even...

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Feature Engineering, the not-so-secret sauce of data scientists

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Leveraging data to accelerate energy players transformation

François Vaillant November 13, 2019

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5 critical steps to successful Data Science projects

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Business

"We have to become a data hub dedicated to our retailers"

Business Immo September 5, 2019

Elise Masurel, Marketing, Innovation and Digital director at Klepierre, told Business Immo about why and how the European expert of shopping malls gambles on data to better understand and maximize the... Read more

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“We have to become a data hub dedicated to our retailers”

Business Immo September 5, 2019

Leveraging the ForePaaS platform, Klepierre worked on the integration, aggregation, and visualization of different types of data, and see in almost real-time the effect of a given marketing operation on profitability.

In the longer term, the goal is to exchange more data with retailers to strengthen the relationship and build together a true data hub for better retail performance.

Read the article (in French) to learn more about marketing investments monitoring in the retail industry.