Data
Feature Engineering, the not-so-secret sauce of data scientists
Abdel Kander

Data
Abdel Kander
Business
François Vaillant
Data
Abdel Kander
Business
Business Immo
Business
CIO Online
Tech
La Rédaction
Business
Business Immo
Elise Masurel, Marketing, Innovation and Digital director at Klepierre, told Business Immo about why and how the European expert of shopping malls gambles on data to better understand and maximize the impact of its drive-to-store actions, together with the brands.
Leveraging the ForePaaS platform, Klepierre worked on the integration, aggregation, and visualization of different types of data, and see in almost real-time the effect of a given marketing operation on profitability.
In the longer term, the goal is to exchange more data with retailers to strengthen the relationship and build together a true data hub for better retail performance.
Read the article (in French) to learn more about marketing investments monitoring in the retail industry.