Learn about machine learning-based customer insight and consumer analytics. Reinforce your customer intelligence to improve both engagement and conversions.Understanding your customer’s persona is key to better targeting, effective engagement and conversion. The ForePaaS Platform enables you to create tailored customer segmentations and find customer insight, to drive better purchasing predictions based on behaviors, using sales, campaigns, promotions and social data.
Unlock customer insightFor many retailers, customizing promotional offers to improve conversion rates is essential. Consequently, they invest heavily in segmenting customer profiles, and improve their customer insight as much as possible and sending out the right messages to the right people at the right time. But there’s much more to it than that.
- How can you ensure your customer segmentation remains relevant over time?
- How can you activate segmentation in real-time to make it more efficient?
- And above all, how can you ensure your communications are consistent and relevant for each customer profile while also accounting for the omnichannel dimension of the customer journey? The answers to these questions lie in:
- Designing the best-fitted promotional offers for each customer in real-time, whether they’re getting ready to pay in a store or on the web
- Customizing recommendations to improve marketing efficiency in an omnichannel environment
- Providing management with a tool for measuring the performance of promotional offers (by type of offer, by segment, by channel, etc.)
- Ensuring the application is easy to upgrade, for example, by including features from a new coupon solution.
Still, a lot of technical challenges to tackle
- Data is heterogeneous and fragmented across multiple silos, making it challenging to bring together
- Existing solutions are often poorly adapted to your sector, as well as being complicated to implement and maintain
- Your company’s architecture does not measure up to the requirements for agility, design, and integration
- High volumes of data and spikes need to be handled.
Machine Learning-driven customer insightThe ForePaaS Platform delivers exceptional scalability and customization to meet all your customer insight challenges through its fully automated cloud micro-services architecture.
- Customize your tool by using your business algorithms for made-to-measure customer segmentation
- Deliver your data processing in API format for third-party solutions and as dashboards for line managers and senior management
- Process your data in real-time
- Automate your data feeding sources
- Design and scale-out your tools in record time